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The Code
The Code

The Code

Football's Unwritten Rules and Its Ignore-At-Your-Own-Risk Code of Honor
By Ross Bernstein, Foreword by Ahmad Rashad, Foreword by Jerome Bettis, Afterword by Mike Ditka

SPORTS & RECREATION

256 Pages, 6 x 9

Formats: Cloth, EPUB, PDF, Mobipocket

Cloth, $24.95 (US $24.95) (CA $29.95)

ISBN 9781600781759

Rights: WOR

Triumph Books (Aug 2009)

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Overview

An in-depth and behind the scenes to explore the history of football's unspoken expectations of all who are involved with the game each Sunday, this engaging look the inner workings of the sport of football includes interviews with more than 100 current and former NFL players, coaches, front office employees and media personalities to examine how players go about their business on the field of play. They explain why various "rules" are expected among players and what tactics are used during games. This work discusses the top controversies on the gridiron, including the New England Patriots illegally taping the Jets defensive coaches' signals in 2007, wide receivers and defensive backs using stickum to help catch balls, offensive linemen using silicone to make it difficult for defensive players to grab their jersey, how Tony Mandarich beat steroid testing during his playing days, and Lawrence Taylor's career-ending hit on Joe Theismann on Monday Night Football in 1985. In addition to analyzing the reasons for controversial actions in football, Ross Bernstein elaborates further by covering the unspoken code of players, coaches, and even the referees.

Author Biography

Ross Bernstein
See Author
Ross Bernstein is the bestselling author of 40 sports books and has appears frequently on local and national television and radio programs. His work has been featured on CNN, ESPN, the Wall Street Journal, and USA Today. As a sought-after motivational speaker, he speaks to corporations and groups across the country about the inspirational legacy of the late Herb Brooks, Hall of Fame coach of the fabled 1980 gold-medal-winning U.S. Olympic "Miracle on Ice" hockey team. He lives in Eagan, Minnesota. Ahmad Rashad is a professional sportscaster and a former NFL player. Jerome Bettis is a former NFL running back who is currently fifth on the NFL’s all-time rushing list. Mike Dika is a former NFL player and coach and sports broadcaster.

Media

The New Jersey Jewish News talks to Ross Berstein about The Code.
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Shutdown Corner on Yahoo! Sports talks about The Code in football.
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The Hastings Star Gazette takes a look at The Code.
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Ross Bernstein stops by WDFN to talk about The Code in the NFL.
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Ross Bernstein stops by WNNJ to talk The Code.
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Press Releases

Spygate. Trash talking. Intimidation. Retaliation. Bounties. Excessive celebration. Cheap shots and chop blocks. The Code: Football's Unwritten Rules and Its Ignore-at-Your Own-Risk Code of Honor by Ross Bernstein takes you in-depth and behind the scenes to explore the history of football's unspoken expectations of all who are involved with the game each Sunday.

 

More than 100 current and former NFL players, coaches, front office employees and media personalities were interviewed to examine how players go about their business on the field of play. They explain why various "rules" are expected among players and what tactics are used during games.

 

The Code: Football's Unwritten Rules and Its Ignore-at-Your Own-Risk Code of Honor discusses the top controversies on the gridiron, including:


  • The Patriots illegally taping the Jets defensive coaches' signals in 2007
  • Wide receivers and defensive backs using stickum to help catch balls
  • Offensive linemen using silicone to make it difficult for defensive players to grab their jersey
  • Conrad Dobler reflecting on the many ways he used intimidation to his advantage
  • How Tony Mandarich beat steroid testing during his playing days
  • Lawrence Taylor's career-ending hit on Joe Theismann on Monday Night Football in 1985

 

In addition to analyzing the reasons for controversial actions in football, Bernstein elaborates further by covering the unspoken code of players, coaches and even the referees. Top players and personnel from the past and present discuss their experiences on how football players police themselves, including Steve Young, Bill Romanowski, John Randle, Fran Tarkenton, Steve Sabol and many more.

 

The Code: Football's Unwritten Rules and Its Ignore-at-Your Own-Risk Code of Honor brings together both the most memorable violations and upholdings of the code in football history. No other book ever written goes behind the scenes of the gridiron the way The Code offers both casual and diehard fans.

 

About the author:

Ross Bernstein is the author of more than 40 sports books and has been featured on CNN and ESPN, as well as in the New York Times, Wall Street Journal, and USA Today.  As a sought-after motivational speaker, he speaks to corporations and groups across the country about the inspirational legacy of the late Herb Brooks, Hall of Fame coach of the 1980 gold-medal-winning "Miracle on Ice" Olympic hockey team.  Ross and his wife, Sara, have a daughter and reside in Eagan, Minnesota.  He can be reached at www.bernsteinbooks.com.

 

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CONTACT: Bill Ames, Triumph Books, 312.252.1248, b.ames@triumphbooks.com