Take Your Eye Off the Ball 2.0

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Take Your Eye Off the Ball 2.0

 How to Watch Football by Knowing Where to Look

By Pat Kirwan with David Seigerman

Contact: Bill Ames, Triumph Books, 312.676.4256, b.ames@triumphbooks.com

Every single play in a football game contains so much action, so many individual battles, and so many complex variables, most fans can’t begin to absorb it all. Many simply follow the ball; as a result, they miss out on so much of the strategy, athleticism and gamesmanship happening all over the field. Take Your Eye Off The Ball 2.0: How to Watch Football By Knowing Where to Look by Pat Kirwan with David Seigerman takes fans into the intricacies of all aspects of football – what goes on in the huddle, on the sidelines, at practice, in the front office during the offseason – providing them more access to the action than they’ve ever enjoyed before.

Take Your Eye Off The Ball 2.0 is an updated and expanded version of the book originally released in 2010 and the Playbook Edition released in 2011. Chapters have been added, content refreshed, but the fans’ experience of guided discovery of all things NFL remains unparalleled.

Kirwan takes readers to places they’ve never had access to: inside the coach’s mind as he prepares his weekly game plans, into the eyes of the quarterback as he reads the defense before the snap. The book includes a DVD that explains what fans need to know to follow each position on the field and understand how off-season decisions shape a regular season roster.

Take Your Eye Off The Ball 2.0 teaches readers how to identify all-important matchup advantages and analyze a game the way a coaching staff does. It empowers fans to:

• This latest book empowers football fans to connect to and explore their favorite game in a way that baseball fans have always approach theirs.
• Like its earlier iterations, 2.0 takes fans deep into every position on both sides of the ball and into all aspects of game preparation and game-planning.
• 2.0 also takes fans into the front office and the processes of building a roster, scouting prospects and developing a draft board.
• Beyond the content that has been updated and expanded throughout the book, this version adds brand-new chapters on the challenges facing officials because of the NFL’s unmanageable rulebook and introduces fans to the game-changing growth of analytics that are being embraced across the game.

Take Your Eye Off The Ball 2.0 is not a beginner's introduction to football, nor is it a technical coaches manual.  Instead, it clearly and simply explains the intricacies and nuances that affect the outcomes of every NFL game on any given game day. After reading it, you’ll never watch football the same way again.

About the Authors:

Pat Kirwan, one of the nation’s most well-respected and popular NFL analysts, is the co-host of Movin’ the Chains on Sirius NFL Radio and a featured columnist on NFL.com. Since 2003 he has been an editorial contributor to the NFL Today on CBS and makes frequent appearances on TV and radio programs across the country, including ESPN, the NFL Network, and Sporting News Radio. Prior to joining CNN/SI in 1998, Pat spent 25 years working in football, coaching at the high school and college levels before joining the New York Jets’ staff as a defensive assistant coach. He eventually moved into the front office, becoming the team’s Director of Player Administration. The father of three grown children, Pat lives in the New York area with his wife Janet.

David Seigerman is a veteran sports journalist whose writing career began in newspapers (Newsday, Jackson Sun) and moved on to magazines (College Sports Magazine). In 1996 he moved from print to broadcast media, becoming a field producer for CNN/SI and eventually the managing editor at College Sports Television. Since 2003, he has been a freelance writer and producer, and co-wrote and co-produced the feature-length documentary, The Warrior Ethos: The Experience and Tradition of Boxing at West Point. He coauthored Take Your Eye Off the Ball with NFL analyst Pat Kirwan.

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