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<strong>In <em>The Franchise: San Francisco 49ers</em>, take a more profound and unique journey into the history of an iconic team.</strong><br /><br />This thoughtful and engaging collection of essays captures the astute fans&rsquo; history of the franchise, going beyond well-worn narratives of yesteryear to uncover the less-discussed moments, decisions, people, and settings that fostered the team&#39;s iconic identity.<br /><br />Through wheeling and dealing, mythmaking and community building, explore where the organization has been, how it came to prominence in the modern NFL landscape, and how it&rsquo;ll continue to evolve and stay in contention for generations to come.<br /><br /><strong>Niners fans in the know will enjoy this personal, local, in-depth look at team history.</strong>