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<strong>In&nbsp;<em>The Franchise: Atlanta Braves</em>, take a more profound and unique journey into the history of an iconic team.</strong><br /><br />This thoughtful and engaging collection of essays captures the astute fans&rsquo; history of the franchise, going beyond well-worn narratives of yesteryear to uncover the less-discussed moments, decisions, people, and settings that fostered the Braves&#39; one-of-a-kind identity.<br /><br />Through wheeling and dealing, mythmaking and community building, explore where the organization has been, how it got to prominence in the modern major league landscape, and how it&rsquo;ll continue to evolve and stay in contention for generations to come.<br /><br /><strong>Braves fans in the know will enjoy this personal, local, in-depth look at baseball history.</strong>