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<span style="font-size: 11.9999990463257px;">Throughout  </span><em style="font-size: 11.9999990463257px;">Nimble Leader</em><span style="font-size: 11.9999990463257px;">  (six volume series), we explore key concepts that have proven to be practical, useful, and applicable to achieving sustained improvement in business performance over the long term.   </span><em style="font-size: 11.9999990463257px;">In Volume II: What Do You Stand For?, </em><span style="font-size: 11.9999990463257px;">you will explore the critical relationship between CASH (the lifeblood of any business) and Market Position, what you </span><em style="font-size: 11.9999990463257px;">stand for</em><span style="font-size: 11.9999990463257px;"> in the minds of your customers.  You will delve into positioning examples for three different companies; see the unambiguous impact of divergent points of view; understand the power and sway of closely held beliefs on the direction of your business.  In reading </span><em style="font-size: 11.9999990463257px;">Volume II of Nimble Leader, </em><span style="font-size: 11.9999990463257px;"> our hope is that you develop a deep appreciation for why Market Position and the act of </span><em style="font-size: 11.9999990463257px;">positioning </em><span style="font-size: 11.9999990463257px;">your business is so critically important to achieving success in a dynamic, complex, and fast-paced market environment.</span><div> </div>